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Dubai Luxury Developer Shifts Focus to Construct Keturah Tower Project in Downtown.
Dubai-based luxury developer MAG has successfully divested its Business Bay plot, generating a substantial Dh365 million from the transaction amid significant value gains across Dubai’s prime locations. Originally planning a ‘Keturah ‘-branded high-rise in Business Bay, MAG has redirected its focus to Downtown Dubai for a similar project under the same label.
The decision to sell the Business Bay land followed the strategic shift, with the company now gearing up for a new, uniquely luxurious Keturah project in Downtown Dubai, featuring a pioneering Bio Living concept. Talal Moafaq Al Gaddah, Senior Executive Vice-Chairman of MAG, highlighted the company’s commitment to delivering elevated living experiences, with plans extending to a residential community development in Switzerland.
