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Two sales, two international buyers, one address
In June 2026, Binghatti reported penthouse sales totalling Dh270 million at Bugatti Residences in Business Bay. The pair broke down as a single unit at Dh200 million and a second at Dh70 million, both acquired by international buyers.
The developer framed the deals as evidence that demand for rare, globally branded homes has held firm even as the wider region navigates a more cautious backdrop. Rather than a broad wave of activity, these were two isolated, high conviction purchases, the kind of transactions that increasingly define the ceiling of Dubai’s housing market.
| JUNE 2026 DEAL SHEET | |
| Penthouse, Unit A | Dh200,000,000 |
| Penthouse, Unit B | Dh70,000,000 |
| Combined value | Dh270,000,000 |
| Buyers | International |
| Location | Business Bay, Dubai |
The Dh550 million penthouse that reset the ceiling
June’s sales sit in the shadow of a far larger deal. In December 2025, Binghatti sold a penthouse in the same development for Dh550 million, roughly US$150 million, a figure the company describes as the most expensive of its kind in Dubai and across the Middle East.
That home spans about 47,200 square feet and, according to the developer, changed hands at around Dh11,650 per square foot, the highest rate ever recorded in Business Bay. The transaction was closed by the company’s chief sales officer, Abdullah Binghatti. It eclipsed Dubai’s previous penthouse high, held by a unit at Nakheel’s Como Residences on Palm Jumeirah, a tower slated for completion in 2027.
| DECEMBER 2025 REGIONAL RECORD | |
| Sale price | Dh550,000,000 (about $150M) |
| Floor area | About 47,200 sq ft |
| Rate per sq ft | About Dh11,650 (area record) |
| Status | Most expensive in Dubai and Middle East |
A hypercar brand’s first home, on Marasi Drive
Bugatti Residences by Binghatti is the first residential project to carry the name of the French hypercar maker, a collaboration that fuses Bugatti’s engineering language with Binghatti’s architecture.
The scheme is planned as twin towers of roughly 52 storeys, holding 182 residences in total: 171 homes in the Riviera Mansion collection and 11 full floor Sky Mansion penthouses. The facade takes its cues from the curves of the French Riviera coastline and the dunes of Dubai, rendered as the flowing, aerodynamic form Binghatti calls its “hyper” design. Units are delivered fully furnished with bespoke Bugatti designed interiors.
Sky Mansion penthouses occupy an entire floor each and, at the top of the range, are served by private garage to penthouse car lifts, a detail that lets an owner park a hypercar steps from the living room. The residences overlook the Dubai Water Canal on one side and the Burj Khalifa skyline on the other, a short drive from Downtown Dubai.
Signature amenities
- Riviera inspired private beach
- Private pools and jacuzzis
- Bugatti themed spa and wellness centre
- Private members’ club
- Chef’s table and private chefs
- Garage to penthouse car lifts
- Valet, butler and concierge
- 24/7 security
Construction began in 2023. Published handover estimates have ranged across 2026, and marketing has used a phased 70/30 payment plan with launch prices reported from roughly Dh19 million to Dh21 million. Figures cited by third party portals should be treated as indicative.
A residents’ list built for headlines
Part of the project’s marketing power comes from the names attached to it. Binghatti has confirmed a roster of high profile owners, positioning the towers as an address for globally recognisable buyers.
- Neymar Jr.. Brazilian footballer, reported Sky Mansion buyer
- Aymeric Laporte. Spanish international footballer
- Andrea Bocelli. Italian operatic tenor
The developer notes that celebrity buyers have been active across Dubai’s luxury market more broadly, acquiring homes from developers including Damac, Danube, Amali and Nakheel, a sign of how deep the pool of ultra wealthy buyers in the city has become.
Why a Business Bay penthouse can still command global money
These deals do not define Dubai’s market on their own, but they fit its pattern. The city entered 2026 from a record base and kept accelerating at the top.
Dubai Land Department figures put total real estate transactions at roughly Dh252 billion in the first quarter of 2026, up about 31 percent year on year, with foreign investment near Dh148 billion and luxury investment around Dh88 billion. The investor base widened too, to more than 48,000 buyers in the quarter.
The high end ran hottest. Knight Frank counted 193 home sales above US$10 million in Dubai in the first quarter, a record quarterly tally, while Business Bay apartment prices climbed about 11 percent year on year. That combination of deep capital and rising prime values gives developers real pricing power when a scarce, branded penthouse reaches the market.
“A home is no longer simply where you live, but a reflection of identity and aspiration.”
LOUIS HARDING, CEO, BETTERHOMES
Branded residences sit at the centre of that shift. Industry estimates suggest they command around a 40 percent premium over comparable non branded homes, and Dubai has a pipeline of well over a hundred such projects due by the early 2030s, a structural bet that buyers will keep paying for a name on the door.
Binghatti’s climb from contractor to brand collaborator
Founded in 2008 and originally rooted in contracting, Binghatti has grown into one of Dubai’s most prolific private developers, working across the full spectrum from affordable housing to ultra luxury branded towers. It runs a vertically integrated model, with design, development and delivery in house, and its portfolio now exceeds 100 projects valued at more than Dh100 billion, with over 50 delivered and a pipeline of roughly 30 million square feet of sellable area.
The Bugatti tie up is one of several brand collaborations, alongside projects linked to Jacob & Co and Mercedes Benz. The strategy is showing up in the numbers. The group reported first quarter 2026 sales of around Dh5.9 billion and net profit of roughly Dh1.43 billion, a sharp jump on the prior year, having sold more than 4,000 units in the quarter.
| BINGHATTI, Q1 2026 SNAPSHOT | |
| Q1 2026 sales | About Dh5.9 billion |
| Q1 2026 net profit | About Dh1.43 billion |
| Units sold in Q1 | More than 4,000 |
| Portfolio value | More than Dh100 billion |
What the June deals actually signal
Read on their own, Dh270 million across two homes is a headline. Read against the past year, it is a data point in a consistent story. Dubai keeps clearing very large luxury transactions, foreign capital keeps arriving, and scarce inventory with a strong brand keeps drawing attention, even as parts of the wider region turn more cautious.
For the market’s watchers, the interesting question is not whether one more Bugatti penthouse sells. It is whether the premium buyers pay for a name, a view and a private car lift proves durable once the towers are handed over and the branded pipeline behind them starts to land. On current evidence, the top of Dubai’s market is betting it will.
“These record transactions reflect the strength and resilience of Dubai’s real estate market.”
MUHAMMAD BINGHATTI, CHAIRMAN, BINGHATTI HOLDING
