MAG Reveals a New AED 2 Billion Project in Dubai Business Bay

Mag Keturah Tower Dubai

Keturah Business Bay Introduces Innovative ‘Bio Living’ Residences

Following the remarkable success of Keturah, a groundbreaking luxury well-being real estate and hospitality concept, MAG, a prominent real estate developer in the UAE, proudly announces the launch of Keturah Business Bay, a visionary project valued at Dh2 billion. This luxurious tower aims to redefine modern living through innovative spatial design.

Much like its predecessor, Keturah Reserve, Keturah Business Bay is set to become the first in the Middle East to embrace the transformative ‘Bio Living’ concept. This concept seamlessly integrates nature into the architectural environment. To enhance the physical, mental, and emotional well-being of its residents. The completion of Keturah Business Bay is anticipated by Q3 2027.

Bio Living revolves around the creation of living spaces that harmoniously blend with the natural surroundings. The tower will offer a range of residences, including studios to 2-bedroom apartments spanning from 600 to 2,200 square feet. Keturah at Business Bay will also feature an outdoor pool, a state-of-the-art gym, diverse dining options, and retail spaces.

The homes within the tower are designed with double-volume interior spaces, optimizing natural airflow and circulation. The absence of corridors or hallways in favor of open-plan layouts facilitates movement throughout the apartments. Each piece of furniture and fixture is meticulously custom-designed to seamlessly integrate with the interior. Promoting ease of movement and enhancing residents’ physical and mental well-being.

Talal Moafaq Al Gaddah, Senior Executive Vice Chairman of MAG, expressed, “The introduction of Keturah Business Bay is a response to the overwhelming demand we have witnessed for the previous Keturah developments, Keturah Reserve and Keturah Resort. There is a substantial desire for luxury residences that prioritize residents’ well-being.

The developers have meticulously conceived and thoughtfully designed Keturah Business Bay, dedicating every facet to enhancing and enriching the lives of its residents. Through its innovative inside-out design, we connect them with the natural surroundings, embodying the Bio Living concept.” Details regarding unit prices and payment plans will be unveiled by the end of 2023. Promising further excitement for prospective residents.

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