Binghatti, Mercedes-Benz Launch $1B Branded Tower In Dubai

Binghatti Mercedes Benz Tower in Dubai

Photovoltaic Façade Spanning 75,000 sq. ft. Powers Daily Charging For 40 Electric Vehicles.

Dubai’s renowned luxury developer, Binghatti Properties, has unveiled a $1 billion branded residence Downtown, featuring duplex and triplex apartments. In collaboration with German luxury carmaker Mercedes-Benz, the opulent Mercedes-Benz Place by Binghatti is set to grace one of the last remaining plots in the highly coveted Downtown Dubai.

This 65-storey tower, slated for completion in Q4 2026, boasts 150 apartments, with prices starting from Dh10 million. The meticulously designed units include 2-4 bedroom options, as well as 5-bedroom penthouses. Each floor of the tower offers exclusivity, with only four suites for two-bedroom floors, three suites for three-bedroom floors, and two five-bedroom penthouses.

Soaring to a height of 341 meters, Mercedes-Benz Place promises residents an array of amenities, including restaurants, sports and wellness zones, lounges, retail spaces, exhibitions, and ample parking. The development goes beyond luxury living, integrating electric vehicle charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking. Adding to the allure, every unit comes with its private swimming pool.

The duplex units, featuring six bedrooms, a private gym, and an office, provide an exceptional living experience. Triplex apartments span three floors and offer a private gym, cinema, spa, and other amenities.

Binghatti Properties has prioritized sustainability by incorporating photovoltaic technology into the tower’s façade. Covering 75,000 square feet, the façade generates electricity, facilitating the daily charging of 40 electric vehicles within the building. Muhammad Binghatti, CEO of Binghatti Properties, highlighted, “The façade will span 75,000 square feet to generate energy to charge 40 electric vehicles per day. This aggregates to 20,000km of carbon-free trips.”

Mercedes-Benz Place by Binghatti marks another milestone in the developer’s portfolio, following the success of Bugatti Residences by Binghatti and Burj Binghatti Jacob & Co.

Trophy Assets

The CEO of Binghatti mentioned that the exclusive triplex units, currently undisclosed in pricing and treated as off-market offerings, have garnered significant interest. Despite the absence of official pricing for these exclusive units, the soft launch has already seen the sales team successfully closing deals, leading the CEO to anticipate a swift sell-out.

Highlighting the diverse clientele, Binghatti emphasized the appeal to those seeking trophy assets, akin to collectors of high-value items. Some buyers are end users seeking a luxurious lifestyle, while others view such investments as lucrative opportunities. Unlike the automotive market where certain price thresholds may be limited, real estate presents investors with rationalized yields, capital gains, and substantial potential, making such properties highly attractive.

Britta Seeger, a board member of Mercedes-Benz Group AG overseeing marketing and sales, noted that Dubai provides an ideal setting for a branded residences project.

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