Scannable QR Code Provides Access to Holiday Home Operator Information and DET Contact Details in Dubai
Dubai’s Department of Economy and Tourism (DET) recently introduced a new QR Code initiative aimed at enhancing transparency and instilling confidence among investors and visitors in the short-term rental market. The initiative aligns closely with the objectives of the Dubai Economic Agenda (D33), which seeks to solidify Dubai’s standing as one of the world’s top three global cities. Furthermore, it aligns with Dubai’s digital transformation strategy. Which strives to position the emirate as a leading global smart city.
Under this initiative, owners of holiday homes in Dubai are now required to prominently display a QR code at the main entrances of their properties. This scannable code allows guests to access crucial information about the holiday home operator. As well as relevant contact details for DET. The introduction of QR codes will also facilitate oversight and inspections conducted by the Dubai Corporation for Consumer Protection and Fair Trade, a division of DET, ensuring strict adherence to regulations.
The implementation of the QR Code project falls under the purview of the Dubai Business Licence Corporation, which will oversee its execution. This move is expected to further enrich Dubai’s diverse hospitality infrastructure. Shaikha Al Mutawa, Director of the Hospitality Affairs Department at DET, emphasized the importance of innovation and technology in enhancing Dubai’s reputation as a premier destination.
The QR code initiative is part of the city’s ongoing digital transformation efforts across various customer and visitor touchpoints. In addition, underscores the commitment to providing exceptional experiences aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to establish Dubai as the best city to visit, live, and work in.
According to data from DET, the Holiday Homes segment has witnessed remarkable growth. With 21,132 units (+45.5% YoY) and 32,794 rooms (+40.7% YoY) by the end of March 2023, compared to the same period in 2022 (14,518 units and 23,299 rooms). In Q1 2023 alone, Holiday Homes accommodated 137,144 guests.
Dubai’s holiday homes offer a wide range of residential units. Including studios, apartments, villas in gated communities, and even properties on farms located in the Hatta area. Offering privacy and ample space for families, as well as unique vacation experiences that go beyond traditional hospitality offerings. The Dubai Business License Corporation (DBLC) provides licenses and permits for licensed establishments. Ensuring adherence to the holiday homes classification system. DET conducts regular inspections to verify compliance with approved classification criteria, thereby ensuring quality and standards.
Dubai’s hospitality industry has witnessed remarkable growth, attracting significant interest from investors. Due to its sophisticated infrastructure, vast potential, and adherence to international standards. As a top tourist destination, Dubai welcomed 4.67 million visitors in Q1 2023. Marking a 17% YoY growth and reaching 98% of pre-pandemic levels, making it the fastest recovering destination globally.